WURK – DNA / Physical Education + Gym
WURK GYM
The two founders of WURK GYM had a very specific vision for their new GYM, We don’t want it to look new, or polished, or a gym that encourages socializing. We want a gym that encourages a WURK ETHIC. We are a serious gym for those who want to see results. We want to make it a memorable experience as well.
FOCUS: Keep it raw, keep it simple. Keep the color pallet simple and raw.
LOGO
TWO FOUNDERS COMING TOGETHER
- Two gloves represent the two founders of WURK
- Two gloves positioned as equals partners forming a “W”
- Two arms flexing in a symmetrical orientation
- Two hands illustrating a strong grip
COMPANY NAME
WURK GYM
- WURK together to secure your goals and aspirations
- WURK is personalized to meet the individual’s needs
- WURK is ONE-on-ONE personalized training
- Trainer/Athlete coming together with close coordination
SEO NAMING STRATEGY
SPORTS TRAINING ICONOGRAHY
- Custom Icons quickly communicate specialty training
- Flexible execution to add future sports or activities
- Iconography is timeless
- Athletes quickly identify with the training is for them
WURK – Brand Strategy / Environment Design / Identity Design
“We have worked our entire lives for this moment and wouldn’t trust our business to just anyone. GESTALT gets it.”
The partners shared gyms from all over the world that they had traveled to and worked out at. Their demographic is dedicated to high returns on their investment. WURK ETHIC.
LEARN MORE ABOUT OUR IN-DEPTH INTERACTION DESIGN STRATEGIES.
CREATE A WURK ETHIC USING JUST COLOR
THE GREEN TURF IS THE PUNCH OF COLOR NEEDED FOR THE DRAMATIC BLACK BOX INTERIOR WITH NO WINDOWS.
KEEP IT SIMPLE. PLEASE KEEP IT CLEAN. KEEP IT RAW.
THE PARTNERS SHARED GYMS FROM ALL OVER THE WORLD THAT THEY HAD TRAVELED TO
WURK GYM – BRANDING / GEAR
