WOLF PACK – DNA / Storage Services + Product
Wolf Pack Mobile Storage
A family business was looking for a name and a brand to make an impact in the growing but very competitive mobile storage industry.
FOCUS: Tell the family story without getting sappy that people would connect with.
LOGO
PACKAGING + ROAD = MOBILE STORAGE
- Identifies as “Packaging”
- Identifies as a “Road” going off in the distance
- Identifies as “Packaging traveling over the road”
- Identifies as “MOBILE STORAGE”
COMPANY NAME
WOLF PACK – Mobile Storage
- Founders are twin brothers and their last name is “WOLF”
- Pack communicates “Packaging” + “Pack of Wolves”
- WOLF + PACK = WOLF PACK MOBILE STORAGE
- WOLF PACK will bring the pack to their “den” (warehouse)
GRAPHIC
MOVING ITEMS ICONOGRAHY
- Iconography quickly identifies what is in the pack
- Iconography quickly identifies what you can pack
- Iconography prints well in one color
- Iconography is flexible + builds a strong cohesive identity
WOLF PACK MOBILE STORAGE – Brand Strategy / Naming / Identity / Product Design
Twin brothers share the last name WOLF searching for a name to compete against large corporate storage chains.
With the focus being flexible and service-oriented, we learned into a message of a local market family business that understands you don’t want to be identified as a number.
LEARN MORE ABOUT GESTALT’S IN-DEPTH RE-LAUNCH STRATEGIES.
ARCH VENTURES HAS BEEN A CLIENT FOR MORE THAN 20 YEARS.
ARCH VENTURES CAPITAL BIOTECH COMPANY
WOLF PACK MOBILE STORAGE – Outdoor
WOLF PACK MOBILE STORAGE – Outdoor
WOLF PACK MOBILE STORAGE – Uniforms
WOLF PACK MOBILE STORAGE – Advertising Campaign
WOLF PACK MOBILE STORAGE – Mark
WOLF PACK MOBILE STORAGE – Iconography
WOLF PACK – Digital
