WHITING CLINIC

- Brand Strategy + Naming + Launch

WHITING CLINIC – DNA / Healthcare + Eye Care

WHITING CLINIC LASIK + EYE CARE

Every company has a story, but the common theme to the ones that fail is COMPLACENCY KILLS. Complacency kills innovation, company culture, and customer experience, which leads to a depleted exit or company valuation. Companies are made from human interaction and experiences.

FOCUS: Create the best LASIK experience in the world.

LOGO

BIRDS EYE VIEW OF SURGERY + “W”

“W” For Whiting Clinic
Whiting Clinic is the name of the doctor
Bird-eye view of a doctor performing surgery on an eye
Doctor walking at you with gloves up before surgery

COMPANY NAME

NEEDS CLARITY

Dot is the patient
Spiritual quality request because of their faith
Patients refer to the logo as angel wings
Patients refer to the procedure as a miracle

SEO NAMING STRATEGY

OWN DIGITAL FOOTPRINT

4 words communicate WHO / WHAT / WHERE / DO
Doctor owned and Operated
LASIK + CATARACT Are bonded to the name
Owned the digital footprint of all social + search

1IG PRINT – Environment Design Strategy

Whiting Clinic was profitable within 60 days of opening and became the #1 LASIK clinic in the country within two years.

Reinvent healthcare and design the clinic from the ground up while focusing on the patient experience from the moment you walk through the door to the follow-up procedure.

LEARN MORE ABOUT GESTALT’S IN-DEPTH RE-LAUNCH STRATEGIES.

LET’S CONNECT

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

1,000 5-STAR REVIEWS

BECAME THE #1 CLINIC IN THE US WITHIN 24 MONTHS OF OPENING.

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

CREATE PERSONALIZED VIDEOS DETALING EVERY STEP TO HELP THE PATIENT UNDERSTAND THE ENTIRE PROCESS THOROUGHLY

VIDEOS ENCOMPASS SURGEONS, PROCEDURES, STAFF, DATA AND POST PROCEDURE PROCESSES

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Operating Room – Custom Lighting For Every Patient

WHITING CLINIC – Lifetime Commitment Badge Graphic Communications

WHITING CLINIC – Education Graphic Communications

EVERY FORM OF COMMUNICATION WAS EXPLORED AND REINVENTED.

VIDEOS ENCOMPASS SURGEONS, PROCEDURES, STAFF, DATA, AND PRE AND POST-PROCEDURE PROCESSES

Whiting Clinic – Hand Outs + Wearables

WHITING CLINIC – I GOT LASIK Giveaways

WHITING CLINIC – I GOT LASIK Giveaways

HIRED THE ARCHITECTS, AND SUPPLIED THE VISION TO REINVENT HOW HEALTHCARE IS PERCEIVED.

ENCOUNTER A CLINIC THAT’S INVITING, PIONEERING IN TECHNOLOGY, AND OFFERS EXCEPTIONAL SERVICE.

Whiting Clinic – Building Location + Exteriors + Interiors

Whiting Clinic – Hired RoehrSchmitt Architects + Concepted and exterior to turn into a free perpetual media buy

Whiting Clinic – Communication Boards Designed by GESTALT

“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

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