UBERFAN – DNA / Sports Technology + API
Disrupting Search — 99.1% Accuracy.
UBERFAN approached GESTALT with a brilliant idea of capturing a fan’s connection to their favorite team. After a brand audit with GESTALT, UBERFAN solves a fragmented internet where it is impossible to find a moment within an event consistently with any level of accuracy.
FOCUS: Build a brand to connect with the product experience.
LOGO
TWO FANS
- “U” for UBERFAN
- Umlaut dots humanize the mark as two fans
- One fan is cheering while the other fan is sitting dejected
- Logo can be animated to exaggerate fan cheering
COMPANY NAME
UBERFAN – Moments Measured
- Bold mark is simple and easily recognizable
- Scales down to 1/4” in black and white production value
- Animated as a cheering fan and a dejected fan
- Negative space is a “U” and “F” for UBERFAN
SEO NAMING STRATEGY
CERTIFIED MEDIA BADGE
- UBERFAN certifications mark
- Sections around the mark certify different certifications
- Adds credibility to media that it is certified to the event
- Badge quickly identifies the media as authentic
UBERFAN – Brand Strategy / Product Strategy / Investor Strategy / Patent Strategy / Identity
“UBERFAN is playing in a white hot space and they are way ahead of the competition”
GESTALT conducted an audit of the web and zeroed in on what the web is terrible at, consistently finding a moment within an event. UBERFAN patented this certification process.
LEARN MORE ABOUT GESTALT’S IN-DEPTH STRATEGY SESSIONS.
UBERFAN – Custom In App Fan Emoticons
THE VISUAL WIKIPEDIA OF SPORTS
EVENT MEDIA IS CAPTURED AND ORGANIZED IN REAL-TIME AND SEARCHABLE DOWN TO THE MOMENT FOREVER.
UBERFAN – Social
FOR THE FIRST TIME IN THE HISTORY OF THE INTERNET, EVENT MEDIA IS SEARCHABLE DOWN TO THE MOMENT WITH 99.1% ACCURACY WITHIN SECONDS OF CREATION AUTOMATICALLY.
THE MOST PROMINENT MEDIA GROUPS IN THE WORLD MARVEL AT UBERFAN TECHNOLOGY PROCESSES
UBERFAN – Investors + M&A + API Sales Presentations
INVESTOR + PATENT STRATEGY
BRAND INTERACTION STRATEGY GUIDE ALSO EXPEDITED THE SEED FUNDING ROUND WITH A CONCISE VISION.
UBERFAN – Print Materials
UBERFAN – Digital Marketing
