PRETZEL – DNA / Bio Technology
PRETZEL Therapeutics
A venture capital company approaches GESTALT looking for a sophisticated and flexible identity to help with the launch of one of their new biotech companies, Pretzel. This amazing new technology is on the cusp of curing many diseases that are affected by the thirteen different proteins in the mitochondria.
FOCUS: Build an identity that quickly communicates the problem they are solving.
LOGO
13 PROTEINS + MITOCHONDRIA
- Iconography of a Mitochondria
- 4 elements communicate the founders of the business
- 13 Proteins is the specific search of the problem to solve
- Goal is to deliver dysfunctional mitochondria therapies
COMPANY NAME
PRETZEL Therapeutics
- Pretzel is a unique way to communicate DNA
- Delivering dysfunctional mitochondria therapies
- Delivering dysfunctional mitochondria therapies
- Delivering dysfunctional mitochondria therapies
SEO NAMING STRATEGY
GENETIC CODE OF NAME
- Secondary Pretzel mark
- typed version
- 4 elements communicate the founders of the business
- M for Mitochondria
- 13 Proteins is the specific search of the problem to solve
PRETZEL – Brand Strategy / Product Strategy / Investor Strategy / Patent Strategy / Identity
4 founders with a vision to eliminate diseases through 13 different proteins found in Mitochondria of DNA.
A venture capital company approaches GESTALT to help with the launch of one of their new biotech companies with an amazing new technology on the cusp of curing protien deficinecy diseases
LEARN MORE ABOUT GESTALT’S IN-DEPTH RE-LAUNCH STRATEGIES.
ARCH VENTURES HAS BEEN A CLIENT FOR MORE THAN 20 YEARS.
ARCH VENTURES CAPITAL BIOTECH COMPANY
PRETZEL – Identity
