GESTALT / STORIES

PRAIRIECARE

- Brand Strategy + Clinic Launch + Design

PRAIRIE CARE – DNA / Healthcare + Service + Community

Prairie Care – Mental Health + Relief

PrairieCare came to GESTALT after firsthand witnessing the effectiveness of our client, Whiting Clinic. After a 3-day strategy session to align 14 leaders within the organization, we focused on how to support the scale of the business and meet the community’s demand without losing the culture of their clinics in the process, leading to a brand refresh in the process.

FOCUS: Communicate the effectiveness of Mental Health + Relief internally and externally.

LOGO

4 QUADRANTS OF THE BRAIN
  • 4 Brain Parts Analytical/Practical/Relational/Experimental
  • 4 Elements rely on each other to make up the whole
  • 4 quadrants of the organization

COMPANY NAME

PRAIRIE CARE – Mental Health + Relief
  • Mental Health + Relief (New tagline)
  • MH+R describes the Patient + Care Giver Needs
  • Quickly communicates who PC is and what they do
  • Community quickly identifies where to seek help

DESIGN STRATEGY

SIMPLIFY FOR INTERIOR INTEGRATION
  • One-color branding works well for interior messaging
  • Symmetrical design reads well on glass in both directions
  • One-color Branding works well with emboss + deboss
  • One-color Branding saves on printing costs

PRAIRIE CARE – Brand Strategy / Identity / Signage / Interiors

“The strategy and execution allow me to get more from my employees”

When your company is growing faster than you feel like you can manage it, GESTALT 3-Day executive strategy sessions allow you to do a hard reset on your company culture.

LEARN MORE ABOUT GESTALT’S IN-DEPTH 3-DAY STRATEGY SESSIONS.

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PRAIRIE CARE – SIGNAGE / Exterior
PRAIRIE CARE – SIGNAGE / Exterior

14 EXECUTIVE AND MANAGERS CONVENE OVER 2 DAYS TO GET ALIGNED TO TALK ABOUT SCALING THEIR BUSINESS WITHOUT LOSING THE CULTURE

EXTERIOR SIGNAGE STRATEGY + SPONSORSHIP EXTERIOR AND INTERIOR INTEGRATION

PRAIRIE CARE – Culture + Growth

PRAIRIE CARE – Strategy Sessions to align culture + Community Messaging
PRAIRIE CARE – Strategy session delivers company data points to deliver a vision to set employee expectations and align company culture + Measures individual employee value + Growth Opportunity

“GESTALT’s strategy and execution allowed my organization to get my executive team aligned from the top down.”

– CEO, MD + Therapist

PRAIRIE CARE – Community Sponsors

PRAIRIE CARE – Sponsorship SIgnage Strategy + Integrated Collaboration – Exterior
PRAIRIE CARE – Sponsorship SIgnage Strategy + Integrated Collaboration – Interior

CELEBRATING SPONSORSHIP COLLABORATION

EXTERIOR SIGNAGE STRATEGY + SPONSORSHIP EXTERIOR AND INTERIOR INTEGRATION

PRAIRIE CARE – BRANDING – Interior Signage

PRAIRIE CARE – BRANDING / Signage – Welcome Message
PRAIRIE CARE – BRANDING / Symmetrical Logo design reads in reverse for glass
PRAIRIE CARE – BRANDING / Logo Lighting Design
PRAIRIE CARE – BRANDING / Logo Lighting Design – Closeup
PRAIRIE CARE – BRANDING / Logo Lighting Design

CELEBRATING SPONSORSHIP COLLABORATION

EXTERIOR SIGNAGE STRATEGY + SPONSORSHIP EXTERIOR AND INTERIOR INTEGRATION

PRAIRIE CARE – BRANDING – Print Communications

PRAIRIE CARE – BRANDING / Print Design
PRAIRIE CARE – BRANDING / Busines Cards
PRAIRIE CARE – BRANDING / Welcome Folder
PRAIRIE CARE – BRANDING / Brochure
PRAIRIE CARE – BRANDING / Note Pad design

PRAIRIE CARE – BRANDING – Two Clinics at once

PRAIRIE CARE – BRANDING / 2 Locations – Welcome Messaging
PRAIRIE CARE – BRANDING / 2 Location – Thank Yous
PRAIRIE CARE – BRANDING / 2 Location – Ribbon Cutting

PRAIRIE CARE – BRANDING – Wearables + Pillows

PRAIRIE CARE – BRANDING / Wearables
PRAIRIE CARE – BRANDING / Patient Comforts
“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

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