GESTALT / STORIES

POINT LOMA

- Brand Strategy + Launch

POINT LOMA – DNA / Community

POINT LOMA – Where California Began.

There is a deep-rooted culture in Point Loma, but it lacks a cohesive identity that the community could call its own.

FOCUS: Build a timeless iconic mark the community would embrace.

LOGO

“P” + “L” + ISLAND + WATERWAYS
  • “P” + “L” Represents Point Loma
  • Center of the “P” is the harbor island in Point Loma
  • Negative space communicates Point Loma waterways
  • Serifs indicate the sails of the popular sailboat community

Organization Name

POINT • LOMA
  • Logotype communicates a pin drop location
  • “THE DOT” reinforces the word “Point” in the name
  • The timeless typeface, reinforces the timelessness of PL
  • The peaks in the typeface reinforce the terrain in PL

SEO NAMING STRATEGY

VISUAL CONCEPT
  • Your personalized procedure with Dr. Lobanoff
  • A world-renowned LASIK surgeon. The Most
  • Your personalized procedure with Dr. Lobanoff
  • A world-renowned LASIK surgeon. The Most

POINT LOMA – Design Strategy / Identity / Community

“Point Loman charters community building through culture-focused apparel.” – The Peninsula Beacon

A tech entrepreneur moves into the Point Loma community and realizes it lacks an identity to call its own. After sharing the new logo with the community embraces it with open arms.

LEARN MORE ABOUT GESTALT’S IDENTITY STRATEGIES.

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POINT LOMA – Design Strategy + Identity
POINT LOMA – Design Strategy + Identity
POINT LOMA – Design Strategy + Identity + Arial Research
POINT LOMA – Design Strategy + Identity + Arial Research
POINT LOMA – Design Strategy + Identity + Waterway Research + Port Research
POINT LOMA – Design Strategy + Identity + Coast Research
POINT LOMA – Design Strategy + Identity + Architecture Research

POINT LOMA – Flag

POINT LOMA – Identity – Point Loma’a new identity flying high

POINT LOMA – Wearables

POINT LOMA – Product – Sailing wind breaker
POINT LOMA – Product – Hat
POINT LOMA – Sports – Football Helmet
POINT LOMA – Sports – Soccer Ball
POINT LOMA – Product – Beach Sweatshirts

POINT LOMA – Badge Branding

POINT LOMA – Product – Surfboards
POINT LOMA – Product – Stickers

POINT LOMA – Identity

POINT LOMA – Logo Direction + Meaning
POINT LOMA – GIF
“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

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