GESTALT / STORIES

OVO LASIK + LENS

- Brand Strategy + Clinic Launch + Environment Design + Identity

OVO – DNA / Healthcare + Eye Care

The executive team approached GESTALT to build the best LASIK clinic in Minnesota. They needed everything. GESTALT was tasked with scouting a clinic location, architect, interior design, brand delivery, and a naming strategy to compete in the most competitive market in the United States. This new clinic competed and dominated the market in less than a year.

LEGENDS OF LASIK

FOCUS: Build a world-premier brand and deliver a next-generation LASIK + LENS clinic.

LOGO

“V” FOR VISION W/ TWO EYES
  • “O” for the EYES + “V” for VISION
  • OVO is a Phoropter to measure sight quality
  • A face of the patient undergoing the procedure
  • VR headset to represent the technology used

COMPANY NAME

UNIQUE NAME – OWN DIGITAL FOOTPRINT
  • Minimum viable characters to communicate services
  • Own the SEO + SEM digital footprint
  • LASK + LENS quickly identify their services
  • OVO minimum character count combines logo + name

SEO NAMING STRATEGY

LOGO IS THE NAME
  • VISION / PATIENT / FACE / SIMPLE / MEMORABLE
  • CULT QUALITY / OWNERSHIP / SOPHISTICATED
  • CURIOSITY / HIGH TECH / FUN / FLEXIBLE
  • EVOLUTIONARY / LIMITLESS / TRANSFORMATIVE

OVO LASIK + LENS – Brand Strategy / Architecture / Naming / Logo / Digital / Video / Radio

Delivering the next generation LASIK clinic in the world and dominating in the most competitive market in the US.

When you have the two most experienced LASIK surgeons in the country and a world-class management team, you need a sophisticated strategy to undo what we think of healthcare.

WANT TO LEARN MORE ABOUT HOW TO DOMINATE A MARKET?

LET’S CONNECT
OVO – CO-FOUNDER / Dr. Lobanoff in Surgery
OVO – BRANDING – ANALOGUE MOTION GRAPHICS / The recording of a hand-held natural light source moving over a CC-routed and painted logo.
OVO – BRANDING / Digital Metalic Logos
OVO – BRANDING / Digital Metalic Logos – Color Palette
OVO – BRANDING / Identity – Color Palette
OVO – BRANDING / Uniform Badge

BRANDING TWO CLINICS IN ONE – LASIK + LENS

Challenge was to brand two clinics in one with ideas around future expansion and room to evolve

1IG PRINT – Environment Design Strategy

Deliver an unparalleled patient experience in healthcare. Create an environment that inspires anyone who enters it.

Bookend the best surgical experience with the best environment in healthcare. Patients are surprised and delighted by the overall attention to detail of this clinic.

WANT TO LEARN ABOUT HOW TO SURPRISE AND DELIGHT PATIENTS?

LET’S CONNECT
OVO – LASIK CLINIC / 2 Surgery Rooms
OVO – LASIK CLINIC / Front Desk

DESIGN THE CUSTOMER EXPERIENCE TO REINFORCE THE PROCEDURE WITH A CALM SPACIOUS, WELL-DESIGNED ENVIRONMENT.

Patient drivers love the overall experience.

OVO – LENS CLINIC / Front Desk
OVO – LENS CLINIC / Patient Waiting Area
OVO – LENS CLINIC / Patient Waiting Area + Two IOR Surgery Rooms
OVO – LENS CLINIC / Branding Opportunity + Reinforce Brand Recall Strategy

OVO LASIK + LENS – Digital

Not your typical “healthcare” digital strategy. 800 (5 STAR) reviews within 1 calendar year.

The brand interaction strategy cemented the brand and customer interactions and delivered a memorable naming configuration to formulate the messaging and the design.

ARE YOU LOOKING TO INCREASE YOUR SOCIAL REACH?

LET’S CONNECT
OVO – BRANDING / Digital Responsive Website
OVO – Digital / Tablet
OVO – Digital / Before + After LASIK Campaign

1IG PRINT – Environment Design Strategy

Want to own the market? Design recall strategy is just as important as messaging recall strategy.

Everything is connected. Siloing your media buy from your online, outdoor, and design strategies is the biggest mistake you will ever make.

WANT TO LEARN ABOUT HOW TO DEVELOP A RECALL STRATEGY?

LET’S CONNECT
OVO – OUTDOOR / Advertising + Announcement
OVO – PRINT / Launch Strategy + Advertising Reach + Launch Announcement

IMMEDIATE IMPACT CAMPAIGN

Learn more about GESTALT’s Immediate Impact Campaigns

OVO – SPONSORSHIPS / Minnesota Wild

OVO – SPONSORSHIP / Arena Signage – NHL Minnesota Wild
OVO – SPONSORSHIP / SLALOM SKI EVENT – Paul Augustine Jr. Championships

INTRODUCE OR RE-LAUNCH YOUR COMPANY WITH A NEW BRAND IDENTITY

GESTALT leverages design thinking and strategy to build tools to manage the brand and messaging

OVO – Communications

OVO – PRINT / Brochure Folders
OVO – PRINT / Brochure
OVO – Print / Patient “LOVE MY LASIK” Buttons
OVO – WEBSITE / ABOUT / Leadership Team
“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

Let’s Connect