GESTALT / STORIES

LOOMIS HOMES

- Brand Strategy + Brand Relaunch

LOOMIS HOMES – DNA / Regional Home Builder

LOOMIS HOMES

Every company has a story, but the common theme to the ones that fail is COMPLACENCY KILLS. Complacency kills innovation, company culture, and customer experience, which leads to a depleted exit or company valuation. Companies are made from human interaction and experiences.

FOCUS: Create a brand encompassing HOMES / RENOVATIONS / REALTY / FINANCE

LOGO

PRINTING PRESS
  • “L” for LOOMIS – “L
  • L” Represent LOOMIS Brothers (owners)
  • “H” Negative space for HOME – Architectural layout

COMPANY NAME

LOOMIS HOMES
  • Logo is an Icon shape of a HOME
  • Efficient use of space communicates a value build
  • Communicates roadway for development
  • Resembles Plumbing/ Electrical / HVAC

SEO NAMING STRATEGY

LEVERAGE LOOMIS NAME – EXPANSION
  • Builder of Homes
  • Renovator of Homes
  • Seller of Homes
  • Financer of Homes

LOOMIS HOMES – Brand Strategy / Awareness + Sales Strategy / Identity

“With good data and the right technology, people and institutions today can still solve it.”

After 30 years, Chief was ready for a change. They had the best product in the industry, but no one knew about it. STRATEGY: Relaunch the company as the global leader

LEARN MORE ABOUT GESTALT’S IN-DEPTH RE-LAUNCH STRATEGIES.

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LOOMIS HOMES – Awareness + Sales + Demand Creation Strategy / Lot Signage

CREATE A WURK ETHIC USING JUST COLOR

THE GREEN TURF IS THE PUNCH OF COLOR NEEDED FOR THE DRAMATIC BLACK BOX INTERIOR WITH NO WINDOWS.

LOOMIS HOMES – Business Segments + Brand Strategy / Logo + Color Palate
LOOMIS HOMES – Custom Font
LOOMIS HOMES – Logotype / Typography
LOOMIS HOMES – Awareness + Sales Strategy / Lot + Develoment Signage
LOOMIS HOMES – Photography + Color palate + Tone
LOOMIS HOMES – Business Segments + Brand Strategy / Logo + Color Palate / Business Cards
LOOMIS HOMES – Design Integration for Developments
LOOMIS HOMES – Business segments + Design Integration for Developments – Business Cards
LOOMIS HOMES – Loomis Homes Business Cards
LOOMIS HOMES – Vehicle Signage
LOOMIS HOMES – GEAR / Wearables
LOOMIS HOMES – GEAR / Wearables
LOOMIS HOMES – GEAR / Helmets
LOOMIS HOMES – GEAR / Tool Boxes
LOOMIS HOMES – GIFTS / Mugs
LOOMIS HOMES – Marketing Message
LOOMIS HOMES – DIGITAL / Coming Soon
“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

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