GESTALT / STORIES

FUUD

- Brand Strategy + Product Strategy + Product Launch + Company Hierarchy Strategy + Design

FUUD – DNA / Food Service + Residential + Community + Industry

Your Own Farmers Market, Every Day, All-Day

Permacube came to GESTALT with a vision of producing a self-sustainable food system. GESTALT was tasked with conducting audits, naming, and marketing the product. Building out an investor presentation to align investors and board members. Hire architects and engineers to prototype the new product line for full-scale manufacturing.

FOCUS: Design a self-sustainable food ecosystem of products and services people can trust

LOGO

LEAF COMPOSITIONS
  • A leaf signifies a sign of life
  • A leaf represents living food
  • Different leaf compositions for different FUUD products
  • Cell reproduction of a living organism

COMPANY NAME

FUUD – Decentralized Food System
  • Unique Spelling to control search + discovery + social
  • Name is what the product is reinforcing memorability
  • Unique spelling reinforces a technological influence
  • Flexibility with simple shapes for future products

SEO NAMING STRATEGY

UNIQUE NAME – OWN DIGITAL FOOTPRINT
  • Simple shapes communicate product line
  • Color influences iconography
  • Consistent line weight allows for flexible continuity
  • Hydro + circulation + health

FUUD – Vision / Naming / Identity / Product / Investor Strategy

Casting a vision for future food production looks like through decentralization and herbicide and pesticide-free fresh food.

90% of the nutritional value is lost in spinach within 24 hours of harvest, yet it doesn’t reach the shelf for two weeks. FUUD is educating consumers that harvesting starts at home.

LEARN MORE ABOUT GESTALT’S IN-DEPTH DATA-DRIVEN RESULTS.

LET’S CONNECT
FUUD – PRESENTATION – Trade Show Banners
FUUD – DIGITAL – FUUD Market + Digital Community

“ GESTALT provided a product roadmap with the integration of a digital community aspect, brilliant. ”

– CEO + COO + CFO of FUUD

FUUD – Brand Interaction Strategy Guide – Launch Strategy + Product Line Integration

FUUD – PRESENTATION – Product Strategy Guide
FUUD – PRESENTATION – Product Strategy Guide
FUUD – PRESENTATION – Investor Strategy Guide
FUUD – PRESENTATION – Investor Strategy Guide

“ I wish I had a Brand Interaction Strategy Guide before selling my other companies. ”

– High net worth investor and business owner

GUUD – Holding Company + Product Line Hierarchy

GUUD – BRAND STRATEGY – Holding Company + Hierarchy Strategy
GUUD – BRAND STRATEGY – Holding Company Business Card
FUUD – BRAND STRATEGY – Product-line + Identity
FUUD – BRAND – Business Cards
FUUD – PRODUCT – FUUD HAUS Generated Products

CLEAR COMMUNICATION FROM THE BRAND INTERACTION STRATEGY GUIDE BRIDGED THE GAP BETWEEN THE ARCHITECTS, FUUD EXECUTIVES AND INVESTORS WITH CLARITY

BRAND INTERACTION STRATEGY GUIDE ALSO EXPEDITED THE SEED FUNDING ROUND WITH A CONCIE VISION


FUUD – FUUD HAUS – Decentralized Food System

Early-stage startups work at neck-break speed, but investors want a process to measure and validate ideas.

GESTALT exposed a lot of misaligned thinking and applied a process to align ideas, validate them and measure results to inform investors and seek approval to shape the vision.

LEARN MORE ABOUT GESTALT’S IN-DEPTH RE-LAUNCH STRATEGIES

LET’S CONNECT
FUUD – PRODUCT – FUUD HAUS (Institution)
FUUD – PRODUCT – FUUD HAUS (Institution)
FUUD – PRODUCT – FUUD HAUS (Commercial)
FUUD – PRODUCT – FUUD HAUS (Commercial)
FUUD – PRODUCT – FUUD HAUS (Residential)
FUUD – PRODUCTLINE – FUUD CADDY + FUUD FOREST + FUUD HAUS
FUUD – PRODUCT – FUUD CADDY Detail

YARD TO COUNTER – PRODUCT LINE

EACH FUUD PRODUCT IS DESIGNED BY ITS MEASURED DISTANCE FROM WHERE THE FOOD IS PREPARED AND SERVED

FUUD – Investor Strategy

Identity captures the founders’ imagination and clarifies it for investors and the world.

Investors are busy, and entrepreneurs aren’t always great at getting their points across. GESTALT provides dialogue with building confidence between the entrepreneur and investors.

LEARN MORE ABOUT GESTALT’S IN-DEPTH RE-LAUNCH STRATEGIES.

LET’S CONNECT
FUUD – PRESENTATION – Identity Guidelines
FUUD – PRESENTATION – Investor Deck
FUUD – PRESENTATION – Product Line Deck

YARD TO COUNTER – PRODUCT LINE

EACH FUUD PRODUCT IS DESIGNED BY ITS MEASURED DISTANCE FROM WHERE THE FOOD IS PREPARED AND SERVED

FUUD – Responsive Website

FUUD – DIGITAL – Responsive Website

FUUD – Extending the Brand w/Photography

FUUD – BRAND – FUUD MARKET – PHOTOGRAPHY
FUUD – BRAND – FUUD FOREST – PHOTOGRAPHY
FUUD – BRAND – FUUD HAUS – PHOTOGRAPHY
FUUD – BRAND – FUUD GURU – PHOTOGRAPHY
“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

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