GESTALT / STORIES

CHIEF MANUFACTURING

- Brand Strategy + Launch

CHIEF – DNA / Manufacturing + Product

CHIEF Manufacturing

Chief was a small manufacturing company that was 30 years old and located in Burnsville, Minnesota that was looking for a new website. With only $3 million in revenue, they were one of the smallest companies in their industry. GESTALT introduced CHIEF to leveraging every form of communication and weaponizing design strategy as an unfair advantage.

FOCUS: Avoid complacency at all costs and use design as the catalyst to disrupt the entire industry

LOGO

PRESENTATION MOUNTING SYSTEMS
  • Bold and Identifiable with “C” in the center of mount
  • Alignments illustrate quality presentation systems
  • Motion treatment for videos
  • Identifies the 4 quadrants of the business

COMPANY NAME

CHIEF – Ideas Supporting Ideas
  • Chief name was shortened from Chief Manufacturing
  • “Ideas Supporting Ideas” quickly defines their vision
  • Showcases customized presentation systems
  • Identifies Chiefs creative problem solving solutions

SEO NAMING STRATEGY

MARK ACTIVATION – Interaction Strategy
  • Illustrates the Roll / Pitch / Yaw of a mount
  • Precision movements to reinforce identity and quality
  • Motion treatment in videos
  • Identifies the 4 quadrants of the business

CHIEF – Brand Strategy / Product Strategy / Identity / Naming / Logo / Photography

$3M to $250M within five years, buying multiple competitors along the way.

After 30 years, Chief was ready for a change. They had the best product in the industry, but no one knew about it. STRATEGY: Relaunch the company as the global leader

LEARN MORE ABOUT GESTALT’S IN-DEPTH RE-LAUNCH STRATEGIES.

LET’S CONNECT
CHIEF – Design Strategy – Brand every product to reinforce the Chief Brand Identity

REBRAND + RENAMED 2,000 PRODUCTS

YEAR 1: STAGNANT SALES FOR 30 YEARS IT WAS TIME FOR A CHANGE

CHIEF – Identity

CHIEF – Design Strategy – Redesign everything and reintroduce Chief to the market as a leader
CHIEF – Exhibit Design + LED product wall – featuring 2,500 products
CHIEF – Exhibit Signage – Lead by example and own the exhibit hall

SALES INCREASE 256% FOLLOWING THE REBRAND FIRST MONTH OF EXHIBIT DESIGN

FOR 30 YEARS, CHIEF ALWAYS CONSIDERED EXHIBITS AS A FINANCIAL LOSS, BUT A NECESSITY

CHIEF – Print + Marketing Materials

CHIEF – 2 Ring Binders
CHIEF – 2 Ringed Binder + Printed Materials
CHIEF – Printed 6 Catalogs + Digital Formats
CHIEF – Printed Catalogs + Digital Formats
CHIEF – Customized Sales Materials

$3.5M TO $16M IN REVENUE IN 2 YEARS

THIS WAS ACCOMPLISHED WITHOUT HIRING ANYONE

CHIEF – Marketing / Giveaways

CHIEF – Marketing Apparel
CHIEF – Marketing Giveaway – Coasters + Container

$44M IN REVENUE PURCHASES 2 COMPETITORS

3 YEARS AFTER THE LAUNCH, CHIEF WAS UNSTOPPABLE

CHIEF – Custom Photography

CHIEF – Digital Photography Studio – Designed for efficient and consistent lighting, while saving tens of thousands in photography fees

PHOTOGRAPHED + ORGANIZED + RENAMED ALL 2,000 PRODUCTS

GESTALT shaped the digital photography studio for Chief while educating a new digital workflow

CHIEF – Photographed 2,500 Chief Products
CHIEF – Customized Signage Featuring Chief Products
CHIEF – Customized Signage Featuring Chief Products
CHIEF – Customized Signage Featuring Chief Product line

BRAND RE-FRESH PRINT, DIGITAL + INTERIORS

A 24-year-old client leveraging design tools to solve business problems while solidifying culture

CHIEF – Digital Communications

CHIEF – Digital
CHIEF – Engraved Logo on Mount
“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

Let’s Connect