GESTALT / STORIES

1IG PRINT

- Brand Strategy + Digital Strategy + Environment Design + Identity Re-fresh

1IG PRINT – DNA / Printing + Signage

First Impression

First Impression Group has been a client for over two decades. Searching for First Impression Group was hard, and it didn’t communicate what they did or the industry they were in. To own the digital footprint, we needed an easier way to quickly identify whether they were even a printer. First Impression Group has an excellent reputation but was open to redefining what 1IG could be.

FOCUS: Investigate a naming strategy without blowing up the brand.

LOGO

PRINTING PRESS
  • Printing Press
  • Sheets going through the press
  • Gears of the 1IG Machine
  • A world-renowned LASIK surgeon. The Most

COMPANY NAME

1IG PRINT – FIRST IMPRESSION GROUP
  • Audit / Doesn’t communicate what they do
  • Audit / Difficult to search
  • Audit / Not industry specific
  • Audit / Has credibility in the marketplace

SEO NAMING STRATEGY

UNIQUE NAME – OWN DIGITAL FOOTPRINT
  • 1IG is the abbreviation of First Impression Group
  • 1IG PRINT is unique to owning the digital footprint
  • 1IG PRINT communicates what they do faster
  • 1IG PRINT shorter url + own search + great SEO + SEM

1IG Print – Naming / Logo / Identity / Digital / Environment / Video / Print / Vehicle Graphics

“After the launch, our business grew 30% while other printers were going out of business in a depressed market.”

First Impression Group has been a client for over two decades. To own the digital footprint, we needed an easily identifiable naming strategy without blowing up the name.

LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND + NAMING STRATEGIES.

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1IG PRINT – BRANDING / Glass Signage
1IG PRINT – BRANDING / 3D Signage Welcomes Clients + Vendors

BRAND RE-FRESH PRINT, DIGITAL + INTERIORS

A 24-year-old client leveraging design tools to solve business problems while solidifying culture

1IG PRINT – Environment Design Strategy

1IG PRINT – ENVIRONMENT – 3D Word Wall – Words generated by employees on what 1IG means to them
1IG PRINT – ENVIRONMENT – 3D Word Wall + Wonka Wall
1IG PRINT – ENVIRONMENT – Wonka Wall Design by GESTALT
1IG PRINT – VEHICLE GRAPHICS – Wonka Wall Design by GESTALT
1IG PRINT – PACKAGING – One Color Delivery Impact

1IG NEVER STOPS INNOVATING

A 24-year-old client leveraging design tools to solve business problems while solidifying culture

1IG PRINT – BRAND IDENTITY – Print Collateral
1IG PRINT – BRAND IDENTITY – Print Material Samples
1IG PRINT – BRAND IDENTITY – Print Material Samples – Detail
1IG PRINT – BRAND IDENTITY – Business Cards

“ We have won business by the design of our business card alone. That has never happened before.”

– PARTNER + COO at 1IG PRINT

1IG Print – DNA Campaign – Print

1IG PRINT – DNA Campaign – 3 Brochures
1IG PRINT – DNA Campaign – Nature Brochure
1IG PRINT – DNA Campaign – Creative Brochure
1IG PRINT – DNA Campaign – Urban Brochure
1IG PRINT – DNA Campaign – Creative Brochure Spread

BRANDING YOUR INTERIORS

A 24-year-old client leveraging design tools to solve business problems while solidifying culture

1IG Print – Video Campaign

1IG Print – Video – Creative Problem Solving
1IG Print – Video – A Dedicated Team
1IG Print – Video – Structured For Speed

REBRAND + RENAMED 2,000 PRODUCTS

A 24-year-old client leveraging design tools to solve business problems while solidifying culture

1IG PRINT – Direct Sales + Conversation Starters + Leave Behind Front of Minds

1IG Print – Gift Campaign – Photography Coffee Card + Mug
1IG PRINT – DIGITAL – Responsive Website
1IG PRINT – Social Currency – Photography + Messaging
“I have built two world-class companies with GESTALT. They are worth every penny.”

WANT TO LEARN MORE ABOUT GESTALT’S IN-DEPTH BRAND AUDIT + BRAND LAUNCH STRATEGIES?

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